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~subject:"Öffentlichkeitsarbeit"
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Subject
All
Öffentlichkeitsarbeit
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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Online availability
All
Undetermined
2,314
Free
1,182
Type of publication
All
Article
5,381
Book / Working Paper
4,441
Journal
52
Type of publication (narrower categories)
All
Article in journal
3,544
Aufsatz in Zeitschrift
3,544
Aufsatz im Buch
1,814
Book section
1,814
Graue Literatur
610
Non-commercial literature
610
Hochschulschrift
576
Thesis
434
Collection of articles of several authors
415
Sammelwerk
415
Working Paper
350
Arbeitspapier
317
Aufsatzsammlung
286
Case study
246
Fallstudie
246
Bibliografie enthalten
184
Bibliography included
184
Konferenzschrift
142
Lehrbuch
119
Textbook
110
Ratgeber
102
Guidebook
92
Conference proceedings
80
Dissertation u.a. Prüfungsschriften
63
Handbook
59
Handbuch
59
Amtsdruckschrift
57
Government document
57
Conference paper
56
Konferenzbeitrag
56
Bibliographie
28
Collection of articles written by one author
22
Sammlung
22
Fallstudiensammlung
20
Research Report
18
Glossar enthalten
16
Glossary included
16
Interview
15
Wörterbuch
14
Bibliografie
13
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Language
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English
6,567
German
3,056
Undetermined
199
French
49
Polish
18
Russian
16
Dutch
14
Spanish
9
Italian
7
Swedish
7
Hungarian
4
Norwegian
2
Bulgarian
1
Finnish
1
Croatian
1
Portuguese
1
Romanian
1
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Author
All
Zerfaß, Ansgar
85
Lies, Jan
68
Bruhn, Manfred
59
Röttger, Ulrike
45
Bentele, Günter
42
Coombs, W. Timothy
38
Heath, Robert L.
38
Melewar, T. C.
24
Sriramesh, Krishnamurthy
22
Hussainey, Khaled
18
Scott, David Meerman
18
L'Etang, Jacquie
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Ingenhoff, Diana
16
Mast, Claudia
16
Szyszka, Peter
16
Verčič, Dejan
16
Adlmaier-Herbst, Dieter Georg
15
Camilleri, Mark Anthony
15
Ehrmann, Michael
15
Gregory, Anne
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Romenti, Stefania
15
Ruler, Betteke van
15
Wiedmann, Klaus-Peter
15
Balmer, John M. T.
14
Flieger, Heinz
14
Piwinger, Manfred
14
Podnar, Klement
14
Saxton, Gregory D.
14
Waters, Richard D.
14
Avenarius, Horst
13
Fratzscher, Marcel
13
Grunig, James E.
13
Hoffjann, Olaf
13
Pang, Augustine
13
Rolke, Lothar
13
Tench, Ralph
13
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Institution
All
Springer Fachmedien Wiesbaden
78
Deutsche Public-Relations-Gesellschaft
13
National Bureau of Economic Research
12
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
10
Nuclear Energy Agency
8
Verlag Dr. Kovač
8
OECD
7
Herbert von Halem Verlag
6
Europäische Kommission
5
Taylor and Francis
5
Chartered Institute of Public Relations
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gemeinschaftswerk der Evangelischen Publizistik
4
IGI Global
4
Nomos Verlagsgesellschaft
4
Basel Committee on Banking Supervision
3
Institut für Kommunikations- und Medienwissenschaft <Leipzig>
3
Institute of Public Relations
3
International Association of Business Communicators
3
Kanada
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Shaker Verlag
3
Springer-Verlag GmbH
3
Uni-Taschenbücher GmbH
3
Universität Bayreuth / Lehrstuhl Wirtschaftsgeographie und Regionalplanung
3
Universität Hamburg / Arbeitsbereich Unternehmenskommunikation
3
Universität Mannheim
3
Advertising Federation of America / Bureau of Research and Education
2
Akademische Gesellschaft für Unternehmensführung & Kommunikation
2
Annual Congress of American Industry <51., 1946, New York, NY>
2
Association Technique d'Harmonisation de Cabinets d'Audit et de Conseil
2
BDW, Deutscher Kommunikationsverband
2
Deutsche Landwirtschafts-Gesellschaft
2
Deutscher Industrie- und Handelstag
2
Deutschland <Bundesrepublik> / Statistisches Bundesamt
2
Edward Elgar Publishing
2
European Public Relations Education and Research Association
2
Europäische Kommission / Europäisches Amt für Betrugsbekämpfung
2
Europäische Kommission / Generaldirektion Kommunikation
2
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Published in...
All
Corporate communications : an international journal
191
Journal of communication management : an international journal
143
SpringerLink / Bücher
107
Journal of business ethics : JOBE
87
Journal of business research : JBR
78
The accounting review : a publication of the American Accounting Association
63
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
47
International journal of business communication : IJBC ; a publication of the Association of Business Communication
46
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Research
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Springer eBook Collection
33
Journal of marketing communications
32
Europäische Hochschulschriften / 5
31
Exploring public relations
30
Management communication quarterly : an international journal
30
Journal of accounting and public policy
29
Business strategy and the environment
27
PR-Praxis
27
Studien zu Theorie und Praxis der Public Relations
27
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Public Relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
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Source
All
ECONIS (ZBW)
8,919
USB Cologne (EcoSocSci)
879
EconStor
57
USB Cologne (business full texts)
7
BASE
5
OLC EcoSci
5
ArchiDok
2
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Showing
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1
Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10014012791
Saved in:
2
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
3
Image und Reputation - Werttreiber für das Management
Buß, Eugen
- In:
Handbuch Unternehmenskommunikation
,
(pp. 227-243)
.
2007
Persistent link: https://www.econbiz.de/10003440992
Saved in:
4
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
5
Is publicity always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
6
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
7
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
8
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
9
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
10
Das Image im Aushandlungsprozess :
Werbung
von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
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