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CSR activities and consumer loyalty : the effect of the type of publicizing medium

Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...

Persistent link: https://www.econbiz.de/10012174856

Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships

Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439

Persistent link: https://www.econbiz.de/10011725692

Corporate Identity Congruence : a meanings-based analysis

Flint, Daniel J.; Signori, Paola; Golicic, Susan L. - In: Journal of business research : JBR 86 (2018), pp. 68-82

Persistent link: https://www.econbiz.de/10011855211

Understanding "native advertising" from the perspective of communication strategies

Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929

Persistent link: https://www.econbiz.de/10011799633

Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives

Kim, Sojung; Choi, Sejung Marina - In: Journal of business ethics : JOBE 153 (2018) 2, pp. 447-463

Persistent link: https://www.econbiz.de/10011952124

Interference effects in competitive sponsorship clutter

Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979

Persistent link: https://www.econbiz.de/10011970102

Examining the prominence and congruence of organizational corporate social responsibility (CSR) communication in medical tourism provider websites

Mason, Alicia; Spencer, Elizabeth; Barnett, Kaitlin; … - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013536082