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on the Becker-DeGroot-Marschak (BDM) approach to elicit consumers' WTP. We further study the effect of income and a … randomised information treatment about the benefits of organic food on respondents' WTP. Estimates suggest that consumers are … of our experiment. However, our results also indicate that raising consumers' WTP further is complex. Showing …
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This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of...
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