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Marketing models and econometric research
Parsons, Leonard J.; Schultz, Randall L. - 1976
Persistent link: https://www.econbiz.de/10000031155
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[Rezension von: Gourieroux, Christian; Jasiak, Joann, The econometrics of individual risk, credit, insurance, and marketing]
Sherris, Michael - In: Journal of economic literature 45 (2007) 4, pp. 1049-1053
Persistent link: https://www.econbiz.de/10003632655
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A structural model of sales-force compensation dynamics: estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
Persistent link: https://www.econbiz.de/10003886408
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A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
significantly improve marketing decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
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Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg (contributor); Allenby, Greg M. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003896260
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Contemporary issues on Indian business in the globalized regime
Mitra, Debabrata (contributor) - 2010
Persistent link: https://www.econbiz.de/10003948859
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Die ökonometrische Zukunft hat gerade erst begonnen
Form, Klaus - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 355-367). 2007
Persistent link: https://www.econbiz.de/10003513122
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Econometric models in marketing
Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10001634366
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Econometric models in marketing
Franses, Philip Hans (contributor);  … - 2002
Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …
Persistent link: https://www.econbiz.de/10012049576