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~subject:"Ökonomische Ideengeschichte"
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Ökonomische Ideengeschichte
Marketing theory
3,221
Marketingtheorie
3,073
Kundenwert
2,590
Customer value
2,529
Relationship marketing
1,737
Beziehungsmarketing
1,718
Consumer behaviour
988
Konsumentenverhalten
961
Marketing
956
Theorie
829
Theory
824
Marketing management
777
Marketingmanagement
772
Value creation
671
Betriebliche Wertschöpfung
666
USA
475
United States
465
Customer integration
379
Kundenintegration
379
Customer satisfaction
364
Kundenzufriedenheit
342
Brand management
310
Service quality
299
Dienstleistungsqualität
292
Marktforschung
292
Service-dominant logic
291
Markenführung
289
Service-Dominant Logic
288
Deutschland
285
Germany
275
Lieferantenmanagement
262
Supplier relationship management
262
Market research
261
Business-to-business marketing
235
B-to-B-Marketing
233
History of economic thought
203
Bibliometrics
187
Markenimage
187
Bibliometrie
186
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Undetermined
25
Free
7
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Article
154
Book / Working Paper
47
Journal
2
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Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatz im Buch
62
Book section
62
Reprint
29
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
5
Hochschulschrift
5
Bibliografie enthalten
4
Bibliography included
4
Graue Literatur
4
Non-commercial literature
4
Thesis
4
Festschrift
3
Konferenzschrift
2
Arbeitspapier
1
Biografie
1
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1
Conference paper
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
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1
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1
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Language
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English
182
German
21
Author
All
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
7
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
Moore, Elizabeth S.
2
O'Shaughnessy, Nicholas Jackson
2
Patsiaouras, Georgios
2
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American Marketing Association
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Universität Hannover / Abteilung Markt und Konsum
1
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Journal of historical research in marketing
45
The history of marketing science
17
History of marketing thought ; Volume 1
12
Marketing theory
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
Journal of marketing management : MM
5
The development of marketing theory and its philosophical underpinnings
5
Expanding disciplinary space : on the potential of critical marketing
4
SAGE library of marketing
4
Critical marketing : issues in contemporary marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of macromarketing
2
Journal of the Academy of Marketing Science
2
The development of critical perspectives in marketing
2
Theoretical and empirical perspectives in critical marketing studies
2
Theories in marketing series
2
World Scientific - Now Publishers series in business
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Bonn working papers in business administration / MA
1
Bureau of Business Research, the University of Texas / Studies in Marketing
1
Educators' proceedings
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Grid series in marketing
1
Handbook of marketing
1
Historical research in marketing management
1
Journal of business & economics research
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
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ECONIS (ZBW)
203
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1
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10
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203
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1
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
4
Some Problems in market distribution
Shaw, Arch Wilkinson
-
1915
Persistent link: https://www.econbiz.de/10000383397
Saved in:
5
Marketing theory : distinguished contributions
Fisk, Raymond P.
;
Brown, Stephen
-
1984
Persistent link: https://www.econbiz.de/10000332325
Saved in:
6
The development of marketing thought
Bartels, Robert D. W.
-
1962
Persistent link: https://www.econbiz.de/10000674766
Saved in:
7
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
8
The history of marketing thought
Bartels, Robert
;
Bartels, Robert D. W.
-
1976
-
2. ed.
Persistent link: https://www.econbiz.de/10000042160
Saved in:
9
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
10
A history of schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644148
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