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Perception of sustainability of a tourism destination : analysis from tourist expectations
Pulido-Fernández, Juan Ignacio; López-Sánchez, Yaiza - In: International business and economics research journal 13 (2014) 7, pp. 1587-1598
Persistent link: https://www.econbiz.de/10011430432
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In search of the pro-sustainable tourist : a segmentation based on the tourist "sustainable intelligence"
López-Sánchez, Yaiza; Pulido-Fernández, Juan Ignacio - In: Tourism management perspectives : TMP 17 (2016), pp. 59-71
Persistent link: https://www.econbiz.de/10011453991
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Tourists' willingness to pay to improve sustainability and experience at destination
Durán-Román, José Luis; Cárdenas-García, Pablo Juan; … - In: Journal of destination marketing & management 19 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012548478
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Sustainable destination branding and marketing : strategies for tourism development
Sharma, Anukrati (ed.); Pulido-Fernández, Juan Ignacio (ed.) - 2020
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...
Persistent link: https://www.econbiz.de/10012121120