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Absatz
Marketing
31,464
Dienstleistung
4,121
Services
3,703
Marketingmanagement
3,676
Marketing management
3,443
Theorie
3,232
Theory
3,213
Deutschland
3,197
marketing
2,602
Germany
2,450
Consumer behaviour
2,148
Konsumentenverhalten
2,021
USA
1,913
United States
1,606
Sales
1,490
Management
1,469
Innovation
1,336
Relationship marketing
1,278
Dienstleistungssektor
1,270
Marktforschung
1,260
Beziehungsmarketing
1,253
Strategisches Management
1,251
Service industry
1,165
Agribusiness
1,105
Dienstleistungsbetrieb
1,028
Werbung
983
Marketingtheorie
883
Marketing theory
871
Economics
863
Brand management
803
Markenführung
794
Advertising
760
Market research
740
Agricultural and Food Policy
728
Online-Marketing
722
Internet marketing
717
Welt
713
World
705
Innovationsmanagement
687
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Online availability
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Free
458
Undetermined
327
Type of publication
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Book / Working Paper
2,525
Article
2,384
Journal
38
Type of publication (narrower categories)
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Article in journal
708
Aufsatz in Zeitschrift
708
Graue Literatur
339
Non-commercial literature
339
Working Paper
278
Hochschulschrift
258
Arbeitspapier
257
Aufsatz im Buch
89
Book section
89
Thesis
81
Konferenzschrift
60
Aufsatzsammlung
57
Bibliografie enthalten
44
Bibliography included
44
Statistik
42
Statistics
38
Collection of articles of several authors
37
Sammelwerk
37
Amtsdruckschrift
34
Government document
34
Lehrbuch
27
Dissertation u.a. Prüfungsschriften
22
Einführung
19
Conference proceedings
17
Textbook
17
Fallstudiensammlung
15
Wörterbuch
13
Article
12
Bibliografie
12
Case study
11
Fallstudie
11
Collection of articles written by one author
10
Sammlung
10
Mikroform
9
No longer published / No longer aquired
9
Festschrift
8
Enzyklopädie
7
Handbook
5
Handbuch
5
Advisory report
4
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English
1,962
Undetermined
1,809
German
1,108
French
31
Swedish
10
Hungarian
9
Spanish
9
Finnish
5
Dutch
4
Romanian
4
Russian
4
Italian
3
Czech
2
Danish
2
Croatian
2
Japanese
2
Norwegian
2
Portuguese
2
Bulgarian
1
Slovenian
1
Serbian
1
Ukrainian
1
Chinese
1
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Author
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Meffert, Heribert
30
Franses, Philip Hans
27
Kotler, Philip
18
Legerstee, Rianne
16
Meyer, Paul W.
16
Tietz, Bruno
15
Grönroos, Christian
13
Levchenko, Andrei A.
13
Raffée, Hans
13
Dichtl, Erwin
12
Meissner, Hans Günther
12
Buch, Claudia M.
11
Döpke, Jörg
11
Levitt, Theodore
11
Backhaus, Klaus
10
Kaynak, Erdener
10
Waldfogel, Joel
10
Bruhn, Manfred
9
Böcker, Franz
9
Gross, Herbert
9
Gutenberg, Erich
9
Hermanns, Arnold
9
Lazer, William
9
Levin, Andrew T.
9
Mentzer, John T.
9
Paap, Richard
9
Simon, Hermann
9
Steiner, Winfried J.
9
Angehrn, Otto
8
Berman, Nicolas
8
Berthou, Antoine
8
Cravino, Javier
8
Gu, Wulong
8
Kirsch, Werner
8
Naert, Philippe A.
8
Topritzhofer, Edgar
8
Wills, Gordon
8
Berekoven, Ludwig
7
Chen, Xiaomin
7
Day, Ralph L.
7
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Institution
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National Bureau of Economic Research
31
American Marketing Association
22
USA / Bureau of the Census
13
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
8
National Industrial Conference Board
7
International Trade Centre
5
Springer Fachmedien Wiesbaden
5
Absatzwirtschaftliche Gesellschaft
4
American Management Association
4
Esomar
4
Food and Agriculture Organization of the United Nations
4
American Management Association / Marketing Division
3
Bundesstelle für Außenhandelsinformation <Köln>
3
CAM Foundation
3
European Society for Opinion and Marketing Research
3
FAO
3
Fachhochschule Jena / Fachbereich Betriebswirtschaft
3
Gesellschaft Konstruktion und Entwicklung
3
Ifo-Institut für Wirtschaftsforschung
3
Institute of Marketing
3
International Air Transport Association / Airline Economic Task Force
3
Marketing Science Institute
3
Nihon Bōeki Shinkōkai
3
Országos Ms̋zaki Információs Központ és Könyvtár
3
USA / Energy Information Administration
3
American Management Association, inc.
2
American Management Associations
2
Birmingham Chamber of Industry and Commerce
2
Bundesverband Deutscher Zeitungsverleger
2
Center of Market Oriented Product and Production Management <Mainz>
2
Deutsche Gesellschaft für Operations-Research / Arbeitsgruppe Prognoseverfahren im Marketing
2
Deutsche Gesellschaft für Technische Zusammenarbeit
2
Deutsche Marketing-Vereinigung
2
European Productivity Agency
2
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
2
Food and agriculture organization of the united nations FAO
2
H-W-W-A-Institut für Wirtschaftsforschung
2
Institut für Angewandte Sozial- und Wirtschaftsforschung <Wien>
2
Institut für Marketing <Münster, Westfalen>
2
Institute of Cost and Management Accountants
2
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Published in...
All
Journal of marketing
53
Business horizons
46
Working paper / National Bureau of Economic Research, Inc.
39
NBER working paper series
31
Journal of business research : JBR
29
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
27
NBER Working Paper
26
Esomar congress
24
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
22
Europäische Hochschulschriften / 5
21
International journal of forecasting
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Advances in business and management forecasting
19
European journal of marketing : EJM
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
17
IO-Management-Zeitschrift
16
IO : Management-Zeitschrift industrielle Organisation
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Jahrbuch der Absatz- und Verbrauchsforschung
15
Marketing : ZFP ; journal of research and management
15
Combined proceedings (Spring Conference + Fall Conference)
14
Journal of business economics : JBE
14
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
14
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
13
European journal of operational research : EJOR
13
International journal of production economics
13
Series / American Marketing Association
13
Small industry bulletin for Asia and the Pacific
13
SpringerLink / Bücher
13
California management review
12
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
12
Der Betriebswirt : Management in Wissenschaft und Praxis
12
International marketing strategy
12
Zeitschrift für Organisation : ZO ; Z für O ; neue Betriebswirtschaft
12
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
12
Absatzwirtschaft
11
Agrarmärkte & [und] Agrarmarketing : Strategien im grünen Markt. Hrsg. zum 60. Geburtstag von Helmut Fahrnschon
11
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Source
All
ECONIS (ZBW)
4,787
USB Cologne (EcoSocSci)
116
EconStor
36
RePEc
6
OLC EcoSci
2
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1
Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
2
Distribution av varor och tjänster i informationssamhället : en förstudie som utg°angspunkt för fortsatt forskning
Fredriksson, Odd
;
Holmlöv, Per G.
;
Julander, Claes-Robert
-
1987
Persistent link: https://www.econbiz.de/10000770465
Saved in:
3
International trade in airline services
Findlay, Christopher Charles
;
Forsyth, Peter
-
1985
Persistent link: https://www.econbiz.de/10000691006
Saved in:
4
Consumer promotions in service
marketing
Lovelock, Christopher H.
;
Quelch, John A.
- In:
Business horizons
26
(
1983
)
3
,
pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
Saved in:
5
Factors that influence the job market decision : the role of faculty as a knowledge broker
Weeks, William A.
;
Rutherford, Brian A.
;
Boles, James …
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10010393245
Saved in:
6
Automatons, sales-floor control and the constitution of authority
Darr, Asaf
- In:
Human relations : towards the integration of the social …
72
(
2019
)
5
,
pp. 889-909
Persistent link: https://www.econbiz.de/10012001931
Saved in:
7
Under-promising and over-delivering : pleasing the customer or strategic blunder?
Topaloglu, Omer
;
Fleming, David E.
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011801512
Saved in:
8
Contract farming for improving smallholder incomes : what can we learn from effectiveness studies?
Ton, Giel
;
Vellema, Wytse
;
Desiere, Sam
;
Weituschat, Sophia
- In:
World development : the multi-disciplinary …
104
(
2018
),
pp. 46-64
Persistent link: https://www.econbiz.de/10011977103
Saved in:
9
Services vs. manufacturing : how does foreign and domestic sales impact on their R&D?
Ejermo, Olof
;
Bergman, Karin
- In:
Journal of industry, competition and trade
14
(
2014
)
3
,
pp. 367-391
Persistent link: https://www.econbiz.de/10010439766
Saved in:
10
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
Saved in:
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