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Günter, Bernd
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Engelhardt, Werner Hans
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Investitionsgüter-Marketing : Anlagen, Einzelaggregate, Teile, Roh- und Einsatzstoffe, Energieträger
Engelhardt, Werner Hans
;
Günter, Bernd
-
1981
Persistent link: https://www.econbiz.de/10000075992
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Die Referenzanlage als Marketing-Instrument
Günter, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
31
(
1979
)
8
,
pp. 145-151
Persistent link: https://www.econbiz.de/10003565694
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