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Enzyklopädie des Marketing
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Marketing
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Marktforschung
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Management
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Öffentlichkeitsarbeit
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Media effect
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Mediaanalyse
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Sozialwissenschaften
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Werbesprache
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Druckmedien
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Koschnick, Wolfgang J.
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Walter de Gruyter & Co.
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Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
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1987
Persistent link: https://www.econbiz.de/10014268921
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Standard-Wörterbuch für Werbung, Massenmedien und Marketing : Englisch-Deutsch
Koschnick, Wolfgang J.
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1983
Persistent link: https://www.econbiz.de/10000078433
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