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Prediction techniques for marketing planners : the practical application of forecasting methods to business problems
Pearce, Colin - 1973
Persistent link: https://www.econbiz.de/10000669238
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Entscheidungshilfen im Marketing
Köhler, Richard (ed.); Zimmermann, Hans-Jürgen (contributor) - 1977 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000089315
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Techniques of profitability analysis
Goodman, Sam R. - 1970
Persistent link: https://www.econbiz.de/10000025256
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Managerial economics : Text and cases
Vancil, Richard F.; Marshall, Paul W.; Buchin, Stanley I. - 1973 - Rev. ed
Persistent link: https://www.econbiz.de/10000029229
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Managerial economics : microtheory and the firm's decisions
Grossack, Irvin Millman; Martin, David Dale - 1973
Persistent link: https://www.econbiz.de/10002543449
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Creative selling and sales management
Dunn, Albert H. - 1968
Persistent link: https://www.econbiz.de/10002098713
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Zur Operationalisierung des Marketingbegriffs
Pfohl, Hans-Christian - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 25 (1973) 3, pp. 158-167
Persistent link: https://www.econbiz.de/10002652093