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Absatz
Marktforschung
12,331
Market research
6,585
Betriebswirtschaftliche Verfahrensforschung
2,347
Theorie
1,794
Theory
1,777
Konsumentenverhalten
1,618
Consumer behaviour
1,606
Deutschland
1,378
Vereinigte Staaten
1,067
Germany
1,027
Marketing
967
Marketingmanagement
700
Marketing management
675
USA
586
United States
534
Verbraucher
509
Beziehungsmarketing
361
Relationship marketing
361
Marketingtheorie
269
Marketing theory
260
Innovation
257
Qualitative Methode
247
Werbung
247
Befragung
239
Conjoint-Analyse
236
Conjoint analysis
233
Interview
229
Bibliometrics
227
Bibliometrie
227
Scientific method
227
Wissenschaftliche Methode
227
Qualitative method
226
Operations Research
222
Markenartikel
220
Internet
191
Großbritannien
189
Programming
180
Prognoseverfahren
179
Verbraucherverhalten
177
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Book / Working Paper
268
Article
81
Journal
1
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Hochschulschrift
21
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatzsammlung
8
Graue Literatur
8
Non-commercial literature
8
Thesis
6
Konferenzschrift
5
Lehrbuch
5
Arbeitspapier
4
Working Paper
4
Wörterbuch
4
Bibliografie
3
Aufsatz im Buch
2
Bibliografie enthalten
2
Bibliography included
2
Book section
2
Collection of articles of several authors
2
Dictionary (multilingual)
2
Enzyklopädie
2
Mikroform
2
Sammelwerk
2
Textbook
2
Dissertation u.a. Prüfungsschriften
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
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1
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English
164
Undetermined
115
German
65
French
5
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4
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1
Italian
1
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1
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Romanian
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1
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Kotler, Philip
5
Bailey, Earl L.
3
Mentzer, John T.
3
Szabó, László
3
Albach, Horst
2
Albaum, Gerald S.
2
Albrecht, Bruno
2
Alexis, Marcus
2
Beckman, Theodore N.
2
Bolt, Gordon John
2
Boyd jr., Harper W.
2
Boyd, Harper W.
2
Brown, Milton P.
2
Cardozo, Richard N.
2
Davidson, William R.
2
Day, Ralph L.
2
Engel, James F.
2
Geiger, Siegfried
2
Green, Paul E.
2
Hancock, Robert Spencer
2
Heidingsfield, Myron Samuel
2
Heyn, Wolfgang
2
Hirst, M.
2
Holloway, Robert J.
2
Holloway, Robert John
2
Hruschka, Harald
2
Kaplan, Robert M.
2
Keegan, Warren J.
2
King, Robert L.
2
Koschnick, Wolfgang J.
2
Levitt, Theodore
2
Littlefield, James E.
2
McCarthy, E. Jerome
2
Meffert, Heribert
2
Meloan, Taylor W.
2
Mercer, Alan
2
Moon, Mark A.
2
Mulvihill, Donald F.
2
Murdick, Robert Gordon
2
Nenning, Manfred
2
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Institution
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American Marketing Association
5
Országos Ms̋zaki Információs Központ és Könyvtár
3
Esomar
2
European Society for Opinion and Marketing Research
2
Mediterranean Social Sciences Research Council in Kairo
2
Nihon Bōeki Shinkōkai
2
American Management Association / Marketing Division
1
American Marketing Association conferences, '66/'77
1
American Public Transit Association, APTA
1
Association francaise de marketing
1
Bundesverband der Deutschen Industrie
1
Deutsche Gesellschaft für Operations-Research / Arbeitsgruppe Prognoseverfahren im Marketing
1
FAO
1
Georgia State University
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Ifo-Institut für Wirtschaftsforschung
1
Industrial Marketing Conference 1971
1
Institut Européen d'Administration des Affaires, Cours de Marketing, Bibliothèque et Centre de Documentation
1
Institut für Markt und Verbrauchsforschung
1
Instituttet for Markedsføring i Oslo
1
Internationale Vereinigung Studenten
1
Internationales Arbeitsamt
1
Irish Management Institute
1
M.P.C. and Associates Ltd.
1
Market Research Council
1
Marketing Science Institute
1
München / Universität / Seminar für Absatzwirtschaft
1
National Industrial Conference Board
1
National Transit Marketing Conference
1
Otto-Friedrich-Universität Bamberg
1
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
1
Rumänien / Ministerul Educatiei si Învătămîntului
1
Sales executives club of New York
1
Seminar on Market Research and M.M.I.S
1
Springer Fachmedien Wiesbaden
1
Stanford University / International Center for the Advancement of Management Education
1
Technical Association of the Pulp and Paper Industry
1
U.S. Agency for International Development
1
U.S. Department of Transportation, Urban Mass Transportation Administration, Office of Transit Management
1
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Holt, Rinehart and Winston marketing series
5
Wiley marketing series
5
Overseas business reports : OBR
4
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
4
European marketing research review
3
Journal of marketing
3
McGraw-Hill series in marketing
3
Schriften zur Handelsforschung
3
Series / American Marketing Association
3
A century of marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Conference Board report
2
Esomar congress
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
International's series in marketing
2
JETRO marketing series
2
Journal of business economics : JBE
2
Kleiner Almanach der Marktforschung
2
Prentice-Hall international series in management
2
Reihe Quantitative Ökonomie : Ökon
2
The Wiley marketing series
2
Warwick research in industrial and business studies
2
(An I.L.O. programmed book)
1
(Prentice-Hall international series in management)
1
(U.S. Dep. of Commerce. Off. of Domestic Commerce. Industrial Series
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Harper International Student Reprint
1
A Publication of the Department of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California
1
A Szocialista vállalat
1
AMA Bibliography Series, American Marketing Association
1
AMA bibliography series
1
Absatzwirtschaft, Hrsg.: Absatzwirtschaftliche Gesellschaft, Nürnberg, Deutsche Marketing-Vereinigung, Düsseldorf
1
Absatzwirtschaftliche Schriftenreihe
1
Advances in business and management forecasting
1
American Management Association. Special report
1
American Marketing Association (Chicago). Monograph series
1
Analytical viewpoints in marketing management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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ECONIS (ZBW)
347
USB Cologne (EcoSocSci)
3
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1
Today's information for tomorrow's products : an operations research approach
Chacko, George Kuttickal
-
1967
Persistent link: https://www.econbiz.de/10000566541
Saved in:
2
Empirische Marktmodellierung : eine Sammlung von Aufsätzen zur praktischen Anwendung des Operations Research im Marketing
Nenning, Manfred
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10000039682
Saved in:
3
Marketing management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
4
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
5
Science in marketing
Schwartz, George
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10014414532
Saved in:
6
Operations-Research-Verfahren und Marketingprobleme
Opitz, Otto
;
Schader, Martin
-
1975
Persistent link: https://www.econbiz.de/10000117927
Saved in:
7
Management science in planning and control : papers presented at the 2nd Operation Research Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held...
Blood, John
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10000652918
Saved in:
8
Distribution management : mathematical modelling and practical analysis
Eilon, Samuel
;
Watson-Gandy, Carl D.
;
Christofides, Nicos
-
1971
Persistent link: https://www.econbiz.de/10000092276
Saved in:
9
Mathematics and marketing
Kuhn, Harold W.
- In:
Models, measurement and marketing : a special project …
,
(pp. 41-54)
.
1965
Persistent link: https://www.econbiz.de/10002261028
Saved in:
10
Operations research in marketing
Sandor, Peter E.
- In:
Management controls : a publication of Peat, Marwick, …
16
(
1969
)
7
,
pp. 143-147
Persistent link: https://www.econbiz.de/10002813378
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