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Today's information for tomorrow's products : an operations research approach
Chacko, George Kuttickal - 1967
Persistent link: https://www.econbiz.de/10000566541
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The promise of simulation in marketing
Weitz, Harold - In: Journal of marketing 31 (1967) 3, pp. 28-33
Persistent link: https://www.econbiz.de/10002987258
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Simulation for decision making in marketing
Weiss, Doyle L. - In: Journal of marketing 28 (1964) 3, pp. 45-50
Persistent link: https://www.econbiz.de/10002998935
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Information flow and decentralized decision making in marketing
Albaum, Gerald - In: California management review 9 (1967) 4, pp. 59-70
Persistent link: https://www.econbiz.de/10001817002
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Marketing in action : a dynamic business decision game
Day, Ralph L. - 1962
Persistent link: https://www.econbiz.de/10002062194