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Hammann, Peter - In: Quantitative Wirtschafts- und Unternehmensforschung : …, (pp. 378-397). 1980

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Magee, John F. - In: Marketing Management Viewpoints : Commentary and readings, (pp. 322-333). 1970

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Kotler, Philip - In: Analytical viewpoints in marketing management, (pp. 106-123). 1968

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