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Un aperçu de l'analyse du comportement de consommation en marketing
Rigaux-Brichmont, Benny - In: Annales de sciences économiques appliquées 35 (1979) 2, pp. 89-113
Persistent link: https://www.econbiz.de/10002696379
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Macromarketing : a state of the art review
Fisk, George; White, Phillip D. - In: Review of marketing : 1981, (pp. 173-184). 1981
Persistent link: https://www.econbiz.de/10002156849
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Review of European marketing literature
Mann, James (contributor); Robson, Peter (contributor) - In: European journal of marketing : EJM 14 (1980) 9, pp. 1-47
Persistent link: https://www.econbiz.de/10002428627
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Research in marketing in Europe : some reflections on its setting, accomplishments and challenges
Mattson, Lars-Gunnar; Naert, Philippe A. - 1984
Persistent link: https://www.econbiz.de/10002440373
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Research in marketing in Europe : some reflections on its setting, accomplishments and challenges
Mattsson, Lars-Gunnar; Naert, Philippe A. - 1984
Persistent link: https://www.econbiz.de/10002440584
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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The social dynamics of marketing
Berenson, Conrad; Eilbirt, Henry - 1973
Persistent link: https://www.econbiz.de/10000556727
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing: management and social change
Hartley, Robert F. - 1972
Persistent link: https://www.econbiz.de/10000556982
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625