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~subject:"Absatzplanung"
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Absatzplanung
Marketing
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Marktforschung
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USA
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Strategisches Management
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Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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United States
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Unternehmensethik
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Beziehungsmarketing
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Digitalisierung
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Digitization
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Innovation
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Market research
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Relationship marketing
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Verbraucher
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Vereinigte Staaten
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Arbeitsleistung
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Customer satisfaction
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EU countries
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Job performance
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Kundenzufriedenheit
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Salespeople
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Absatzpolitik
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Arbeitspsychologie
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English
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Kerin, Roger A.
2
Peterson, Robert A.
2
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ECONIS (ZBW)
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Perspectives on strategic marketing management
Kerin, Roger A.
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contributor
); …
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1980
Persistent link: https://www.econbiz.de/10000413607
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2
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000083235
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