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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Marketing management : [an analytical problem-solving approach to marketing]
Boyd, Harper White; Massy, William Francis - 1972
Persistent link: https://www.econbiz.de/10000556108
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The role of the buyer in mass merchandising
Belden, Donald L. - 1971
Persistent link: https://www.econbiz.de/10000556181
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M. - 1973
Persistent link: https://www.econbiz.de/10000556695
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing: management and social change
Hartley, Robert F. - 1972
Persistent link: https://www.econbiz.de/10000556982
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing in Japan : a management guide
Yoshino, Michael Y. - 1975
Persistent link: https://www.econbiz.de/10000557628
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Einstellungstypen als Instrument für Produktmarketingentscheidungen : ein Marktsegmentierungsmodell
Breuer, Norbert - 1980
Persistent link: https://www.econbiz.de/10000624830