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Markets and marketing : an orientation
Preston, Lee E. - 1970
Persistent link: https://www.econbiz.de/10002651650
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Problems and challenges in social marketing
Bloom, Paul N.; Novelli, William D. - In: Journal of marketing 45 (1981) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10001932998
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008
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Consumer goods marketing in a developing economy : the case of Greece
Preston, Lee E. - 1968
Persistent link: https://www.econbiz.de/10000607443