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Management structures and marketing strategies in UK industry
Doyle, Peter - In: European journal of marketing : EJM 13 (1979) 5, pp. 319-331
Persistent link: https://www.econbiz.de/10002086588
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Marketing management
Doyle, Peter - In: The economic management of the firm, (pp. 132-152). 1984
Persistent link: https://www.econbiz.de/10002086597
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The identification of target markets
Doyle, Peter; Hutchinson, Peter - In: Decision sciences : DS 7 (1976) 1, pp. 152-161
Persistent link: https://www.econbiz.de/10002086577
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Market segmentation and positioning in specialized industrial markets
Doyle, Peter; Saunders, John - In: Journal of marketing 49 (1985) 2, pp. 24-32
Persistent link: https://www.econbiz.de/10002086592
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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of business research : JBR 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10002086601