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[Besprechung von:] Ferguson, J...
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Absatztheorie
Marketing
26
Theory
24
Theorie
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Marktforschung
16
Consumer behaviour
13
Konsumentenverhalten
13
Market research
13
Advertising effects
10
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Marketingmanagement
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Absatz
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Advertising
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Marketingtheorie
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Netherlands
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Werbung
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Beziehungsmarketing
6
Firm performance
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Pharmaceutical industry
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Pharmaindustrie
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Relationship marketing
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Sales promotion
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Unternehmenserfolg
6
Verkaufsförderung
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Preismanagement
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Pricing strategy
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USA
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United States
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Brand management
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Einzelhandel
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Book / Working Paper
4
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English
3
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Leeflang, P. S. H.
3
Koerts, J.
2
Boonstra, A.
1
Leeflang, Peter
1
Naert, Philippe A.
1
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Interfaculty for Graduate Studies in Management, Report, R 70/7
1
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
1
Working Paper
1
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ECONIS (ZBW)
4
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Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
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1978
Persistent link: https://www.econbiz.de/10000049977
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2
Towards a quantitative approach to marketing
Leeflang, P. S. H.
;
Koerts, J.
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1970
Persistent link: https://www.econbiz.de/10002236635
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3
Some comments on the development and application of linear learning models
Boonstra, A.
;
Leeflang, P. S. H.
-
1978
Persistent link: https://www.econbiz.de/10001938298
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4
Descriptive models
Leeflang, P. S. H.
;
Koerts, J.
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1971
Persistent link: https://www.econbiz.de/10001510974
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