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~subject:"Absatztheorie"
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Absatztheorie
Marketing
31
Theory
31
Theorie
30
Consumer behaviour
23
Konsumentenverhalten
23
Innovationsmanagement
21
Innovation management
20
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Absatz
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Marketing theory
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Marketingtheorie
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Werbung
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Unternehmenserfolg
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Arzneimittel
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Deutschland
7
Entscheidung
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Marktanteil
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Sales promotion
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Verkaufsförderung
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Brand management
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Decision
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Book / Working Paper
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English
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Leeflang, P. S. H.
3
Koerts, J.
2
Leeflang, Peter S. H.
2
Boonstra, A.
1
Leeflang, Peter
1
Naert, Philippe A.
1
Nijkamp, Willem G.
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Plat, Frans W.
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Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
Interfaculty for Graduate Studies in Management, Report, R 70/7
1
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
1
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
1
Working Paper
1
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ECONIS (ZBW)
6
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Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
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2
Towards a quantitative approach to marketing
Leeflang, P. S. H.
;
Koerts, J.
-
1970
Persistent link: https://www.econbiz.de/10002236635
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3
Some comments on the development and application of linear learning models
Boonstra, A.
;
Leeflang, P. S. H.
-
1978
Persistent link: https://www.econbiz.de/10001938298
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4
Descriptive models
Leeflang, P. S. H.
;
Koerts, J.
-
1971
Persistent link: https://www.econbiz.de/10001510974
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5
Specification of simplified versions of a new product evaluation model
Nijkamp, Willem G.
;
Leeflang, Peter S. H.
-
1980
Persistent link: https://www.econbiz.de/10002575153
Saved in:
6
Linear structural relation market share models
Leeflang, Peter S. H.
;
Plat, Frans W.
-
1984
Persistent link: https://www.econbiz.de/10002236098
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