We estimate a model of high school students' college choices, allowing for rich heterogeneity in students' preferences … for college attributes. We use data on students' enrollment decisions and application decisions--i.e., the sets of … colleges to which they applied--to identify the distribution of students' preferences. We use our estimates to quantify …

well as performance. Using information from the Danish labor market register, we identify college students, whether these … students graduate, and if they registered a new venture. We find that a larger share of dropouts starts a business, but this …