Zhang, Min; Zhao, Xiande; Lyles, Marjorie A.; Guo, Hangfei - In: International Journal of Operations & Production Management 35 (2015) 9, pp. 1275-1294
Purpose – The purpose of this paper is to investigate the effects of a manufacturer’s absorptive capacity (AC) on its mass customization capability (MCC). Design/methodology/approach – The authors conceptualize AC within the supply chain context as four processes: knowledge acquisition...