Nittala, Rajyalakshmi; Dharmavaram, Vijayalakshmi - In: International Journal of Online Marketing (IJOM) 8 (2018) 2, pp. 45-56
The main objective of this article is to examine online banking service quality factors that influence customer satisfaction in Visakhapatnam city, Andhra Pradesh, India. Data was collected through structured questionnaire from a sample of 513 respondents. Factor analysis was done to find out...