MacKenzie, Kim; Buckby, Sherrena; Irvine, Helen - In: Accounting, Auditing & Accountability Journal 26 (2013) 3, pp. 352-373
Purpose – It is predicted that virtual business and related research possibilities will expand significantly. In this … context, the aim of this paper is to use insights from a virtual research project to present a theoretically‐informed toolbox … of practical suggestions to guide the conduct of virtual world business research. Design/methodology/approach – Archival …