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Erfolgreiches Key Account Mana...
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Accounting
Key account management
370
Key-Account-Management
370
Kundengruppenmanagement
224
Relationship marketing
103
Beziehungsmarketing
102
Lieferantenmanagement
82
Supplier relationship management
82
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19
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Kundenmanagement
18
Rechnungswesen
18
Kundenanalyse
15
Consumer behaviour
14
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14
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Sharma, Arun
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2
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Emengini, Emeka Steve
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Evanschitzky, Heiner
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Friend, Scott B.
1
Gilchrist, Alan J. P.
1
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1
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Hennessey, H. David
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Jeannet, Jean-Pierre
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Shillinglaw, Gordon
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Suzuki, Kenichi
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Villalonga, Belen
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Handbook of strategic account management : a comprehensive resource
2
The journal of business & industrial marketing
2
Corporate communications : an international journal
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Irish management briefings
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Japanese management and international studies
1
Management dynamics in the knowledge economy
1
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Willard J. Graham series in accounting
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ECONIS (ZBW)
18
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Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
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2
Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm
;
Woodburn, Diana
- In:
Handbook of strategic account management : a …
,
(pp. 245-265)
.
2014
Persistent link: https://www.econbiz.de/10010341340
Saved in:
3
Designing strategic account management programmes
Storbacka, Kaj
- In:
Handbook of strategic account management : a …
,
(pp. 355-378)
.
2014
Persistent link: https://www.econbiz.de/10010341889
Saved in:
4
Returns on key accounts : do the results justify the expenditures?
Sharma, Arun
;
Evanschitzky, Heiner
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
Saved in:
5
Crisis communication in key account relationships
Nätti, Satu
;
Rahkolin, Suvi
;
Saraniemi, Saila
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10010400812
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6
The impact of organisational context on the failure of key and strategic account management programmes
Wilson, Kevin
;
Woodburn, Diana
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010393927
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7
Demand for and use of global account management
Montgomery, David Bruce
-
1998
Persistent link: https://www.econbiz.de/10001350886
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8
Global account management : creating value
Hennessey, H. David
;
Jeannet, Jean-Pierre
-
2003
Persistent link: https://www.econbiz.de/10001759891
Saved in:
9
The role of cost system accuracy in managerial decision making
Cardinaels, Eddy
-
2003
Persistent link: https://www.econbiz.de/10001801065
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10
The customer continuum : strategic key account development
MacCann, Deiric
-
1998
Persistent link: https://www.econbiz.de/10001354966
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