This paper describes a method of teaching accounting ethics that can easily be incorporated into any course. This approach focuses on disasters that resulted from a disregard of ethics. This paper posits that examining the consequences of unethical behavior and providing real-life examples can...

A good reputation can be lost in a minute. If something is not done, accountants and auditors may find themselves perceived by the public the way lobbyists and used car sales persons are. The accounting profession is not examining itself and taking responsibility for many of the problems that...

Research has shown problem-based learning (PBL) to be an effective learning method in a variety of ways. This paper discusses the merits of implementing PBL in college accounting classrooms to teach ethics effectively. This paper reviews literature on the use of PBL in business and non-business...

This paper describes skills that today's accounting and business students must acquire to achieve success in the corporate world. Students without these skills may get jobs but will ultimately find themselves underemployed in dead-end jobs. Although specialized knowledge in a discipline is...

A fundamental principle taught to all accounting and business students is that the goal of the firm is maximization of shareholder value (MSV). In order for accountants and auditors to provide firms with ethical recommendations that keep it strong and healthy, they must understand the negative...

As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their...

The authors demonstrate how a firm can determine whether it is really marketing oriented, i.e., following the marketing concept, the philosophy that considers satisfying the customer the major purpose of the organization. A nine-question checklist is provided for a firm to use in evaluating...

Accountants and auditors are no longer number crunchers that are primarily concerned with examining historical data. They are being used by most firms to provide advice and as such are often the power behind the throne. As advisors, they need to understand that they play an important role in how...