Harren, Hendrik; zu Knyphausen-Aufseß, Dodo; Markides, … - In: Schmalenbach Journal of Business Research (SBUR) 74 (2022) 2, pp. 235-263
How can a firm manage multiple and interdependent business models in the same industry? The literature has identified several possible strategies to do this but we still do not know under what circumstances one strategy may be better than others. Our paper identifies (substitute and...
