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Persistent link: https://www.econbiz.de/10011528543

Does brand love lead to brand addiction?

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Brand love and brand addiction and their effects on consumers' negative behaviors

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Using Data Mining Techniques to explore Shopping Addiction and Emotion Based Decision Making in Consumers

Togias, Panagiotis; Gkintoni, Evgenia; Antonopoulou, Hera; … - 2023

addiction is combined with emotion based decision making in order to study emotional empathy and generally consumer behavior of … social media users. Emotion-based decision-making, the ability to use emotions when making decisions is a prerequisite for … completion of the self-report questionnaires "Bergen Shopping Addiction Scale" the "Emotion-Based Decision-Making Scale …

Persistent link: https://www.econbiz.de/10014264060