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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Ponnam, Abhilash - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
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What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen; Gentina, Élodie; Gil, Luciana de Araujo - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
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Peer interaction and its influence on family purchase dicision : a study among Indian teenagers
Singh, Rashmi; Nayak, J. K. - In: Vision : the journal of business perspective 18 (2014) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10011334762
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Hearing muted voices : the crystallization approach to critical and reflexive child-centric consumer research
Cody, Kevina - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011443542
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Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim; Özdinç, Özlem - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers
Singh, Rashmi - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 376-387
Persistent link: https://www.econbiz.de/10011615415
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Do parents and peers influence adolescents' monetary intelligence and consumer ethics? : French and Chinese adolescents and behavioral economics
Gentina, Élodie; Tang, Thomas Li-Ping; Gu, Qinxuan - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011902805
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Perception of healthy and unhealthy food among Chinese adolescents
Chan, Kara; Tse, Tommy; Tam, Daisy; Huang, Anqi - In: Young consumers : insight and ideas for responsible … 17 (2016) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10011592400