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) diffusion of new products. We present the first consumer study to provide evidence that the latter two suggestions are justified …
Persistent link: https://www.econbiz.de/10005716549
concern the dynamics of technological change. They are analyzed considering the diffusion and implications of e …
Persistent link: https://www.econbiz.de/10009467190
Persistent link: https://www.econbiz.de/10008515453
Marketing lacks comprehension on the increasingly important segment of mature consumers in regards of their behaviors and respective reasons for certain behaviors. This study on the desire for alternative products or brands within the domain of fast moving consumer goods was capable to verify...
Persistent link: https://www.econbiz.de/10008530702
aim of this paper is to determine which communication strategy is more appropriate at the early stages of the diffusion … experimental studies that have been conducted into new product diffusion.  …
Persistent link: https://www.econbiz.de/10014722928
reasoning underpinning the development of ADOPT (Adoption and Diffusion Outcome Prediction Tool). The tool has been designed to …
Persistent link: https://www.econbiz.de/10009446353
This study examines the extent to which software diffusion and infusion affect the decision to replace 'off … of software diffusion and higher levels of software infusion act as disincentives on the firm's decision to upgrade or … change off-the-shelf software. Our focus on software diffusion and infusion extends previous research that only examined …
Persistent link: https://www.econbiz.de/10009448152
The purpose of this study was to determine faculty perceptions about factorsimpacting the adoption and diffusion of Web …¢Â€Â™ theory of adoption and diffusion, is a modified replication of a study by Li(2004), in the context of Ghana. Data were …, trialability, andobservability) impacting the adoption and diffusion of WBETs. The third was used tocollect data about ten barriers …
Persistent link: https://www.econbiz.de/10009464792
The aim of this paper is to understand the extent of e-business utilisation in the horticulture supply chain, an area where there is little research coverage. To achieve this, we assess the current and planned adoption of e-business technologies and functions. Data were collected through a...
Persistent link: https://www.econbiz.de/10009481726
The diffusion and adoption process of a learning management system (LMS) athigher education institutes faces several … obstacles; some of which are unique tocontexts while others are shared experiences. This diffusion case study compares … influenced the diffusion process. The study specifically examined the differentadopters involved, the objections raised, the …
Persistent link: https://www.econbiz.de/10013205660