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Advergame
Consumer behaviour
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Advertising effects
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Werbewirkung
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Computerspiel
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Video game
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Viral marketing
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Virales Marketing
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Markenartikel
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Brand attitude
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Brand memory
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Cognition
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Game theory
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Holiday behaviour
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In-game advertising
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destination emotion
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entertainment service
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loyalty
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service quality
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value
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video-on-demand
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Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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