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~subject:"Advertising"
~subject:"Consumer behaviour"
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Advertising
Consumer behaviour
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Theory
Konsumentenverhalten
80,338
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9,896
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9,543
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9,267
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9,229
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4,429
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3,834
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3,784
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3,666
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95
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84
Lusk, Jayson L.
83
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82
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82
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81
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79
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76
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76
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73
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73
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73
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70
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69
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68
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68
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67
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66
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64
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63
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63
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61
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61
Ko, Eunju
59
Chintagunta, Pradeep K.
58
Jang, Soocheong
57
Pelsmacker, Patrick de
56
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55
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55
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55
Thøgersen, John
54
Warlop, Luk
53
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51
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Rock, Bram de
51
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93
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Nordic Council of Ministers
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6
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Journal of business research : JBR
1,995
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763
International journal of hospitality management
724
Psychology & marketing
660
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NBER working paper series
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
367
Journal of Consumer Marketing
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Tourism management : research, policies, practice
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Cogent business & management
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Journal of marketing
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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Journal of fashion marketing and management
291
Journal of the Academy of Marketing Science
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Marketing intelligence & planning
278
Young consumers : insight and ideas for responsible marketers
275
Technological forecasting & social change : an international journal
267
International journal of contemporary hospitality management
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ECONIS (ZBW)
81,183
Other ZBW resources
2,932
RePEc
158
BASE
38
EconStor
30
USB Cologne (EcoSocSci)
18
Showing
1
-
10
of
84,359
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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