//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"E-commerce"
~subject:"Theorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
E-commerce
Theorie
Werbung
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
Emotion
3,267
Pricing strategy
2,978
more ...
less ...
Online availability
All
Undetermined
5,066
Free
4,169
Type of publication
All
Article
9,707
Book / Working Paper
6,809
Journal
29
Type of publication (narrower categories)
All
Article in journal
8,596
Aufsatz in Zeitschrift
8,596
Graue Literatur
2,267
Non-commercial literature
2,267
Working Paper
2,054
Arbeitspapier
1,892
Hochschulschrift
1,042
Aufsatz im Buch
880
Book section
880
Thesis
867
Bibliografie enthalten
285
Bibliography included
285
Collection of articles of several authors
209
Sammelwerk
209
Aufsatzsammlung
141
Collection of articles written by one author
119
Sammlung
119
Lehrbuch
104
research-article
101
Textbook
95
Conference paper
89
Konferenzbeitrag
89
Konferenzschrift
88
Case study
41
Fallstudie
41
Systematic review
39
Übersichtsarbeit
39
Conference proceedings
38
Amtsdruckschrift
22
Government document
22
Handbook
22
Handbuch
22
Reprint
20
Glossar enthalten
15
Glossary included
15
review-article
14
Festschrift
13
Forschungsbericht
13
Mehrbändiges Werk
13
Multi-volume publication
13
more ...
less ...
Language
All
English
14,655
German
1,676
French
102
Undetermined
53
Spanish
23
Polish
21
Italian
14
Swedish
7
Norwegian
6
Portuguese
6
Dutch
4
Russian
4
Danish
3
Hungarian
3
Arabic
1
Bulgarian
1
Finnish
1
Lithuanian
1
Romanian
1
more ...
less ...
Author
All
Gierl, Heribert
32
Huber, Frank
32
Anderson, Simon P.
29
Bauer, Hans H.
28
Hruschka, Harald
27
Janssen, Maarten C. W.
27
Mullainathan, Sendhil
25
Peitz, Martin
25
Septianto, Felix
24
Kerschbamer, Rudolf
23
Inderst, Roman
22
Sattler, Henrik
22
Sheth, Jagdish N.
22
Sutter, Matthias
20
Fishman, Arthur
19
Moraga-González, José Luis
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Dellaert, Benedict G. C.
18
Diehl, Sandra
18
Hildebrandt, Lutz
18
Pavlou, Paul A.
18
Usman, Osly
18
Chen, Yongmin
17
Eisend, Martin
17
Franses, Philip Hans
17
Herrmann, Andreas
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Greenwood, Jeremy
16
Armstrong, Mark
15
Chan, Kara
15
Dahlén, Micael
15
Ghose, Anindya
15
Grunert, Klaus G.
15
Gröppel-Klein, Andrea
15
Karle, Heiko
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
more ...
less ...
Institution
All
National Bureau of Economic Research
119
Springer Fachmedien Wiesbaden
19
American Marketing Association
10
European University Institute / Department of Economics
9
INSEAD
9
Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
4
IGI Global
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Campus Verlag
3
Center for Economic Research <Tilburg>
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Nordic Council of Ministers
3
OECD
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Information Resources Management Association
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
250
Journal of business research : JBR
233
International journal of advertising : the review of marketing communications
125
Management science : journal of the Institute for Operations Research and the Management Sciences
118
NBER working paper series
118
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of marketing communications
106
NBER Working Paper
102
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
80
European journal of operational research : EJOR
77
International journal of industrial organization
76
International journal of advertising : the quarterly review of marketing communications
75
Electronic commerce research
72
SpringerLink / Bücher
71
Europäische Hochschulschriften / 5
69
Psychology & marketing
69
International journal of internet marketing and advertising : IJIMA
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Economics letters
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of internet commerce
62
Gabler Edition Wissenschaft
61
CESifo working papers
60
International journal of electronic marketing and retailing : IJEMR
60
Journal of economic behavior & organization : JEBO
59
Information systems research : ISR
55
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
54
Journal of retailing
54
Journal of marketing research : JMR
51
Journal of promotion management : JPM
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing : ZFP ; journal of research and management
49
International journal of consumer studies
48
International journal of production economics
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
more ...
less ...
Source
All
ECONIS (ZBW)
16,114
EconStor
171
Other ZBW resources
140
USB Cologne (EcoSocSci)
106
RePEc
11
BASE
2
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
16,545
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Luxury
fashion
brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
Saved in:
4
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
5
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
6
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
7
Teen girls' adoption of a virtual
fashion
world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
8
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
9
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
10
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->