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~subject:"Advertising"
~subject:"Schätztheorie"
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Combining forecasts
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Advertising
Schätztheorie
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Forecasting model
103
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64
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20
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20
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Armstrong, J. Scott
46
Armstrong, Jon Scott
39
Green, Kesten C.
22
Graefe, Andreas
15
Collopy, Fred
7
Collopy, Frederick Lynch
6
Du, Rui
3
Adya, Monica
2
Carlson, Les
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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International journal of forecasting
12
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
European journal of marketing : EJM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Working paper / Department of Econometrics and Business Statistics, Monash University
2
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1
APSA 2014 Annual Meeting Paper
1
European Journal of Marketing
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Forthcoming in PS: Political Science and Politics
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in operations research & management science
1
Journal of advertising research
1
Journal of forecasting
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
84
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1
Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
Saved in:
2
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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3
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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4
Findings from evidence-based forecasting : methods for reducing forecast error
Armstrong, Jon Scott
- In:
International journal of forecasting
22
(
2006
)
3
,
pp. 583-598
Persistent link: https://www.econbiz.de/10003355974
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5
Moneyball for managers : Paul Meehl's legacy
Armstrong, Jon Scott
-
2012
Persistent link: https://www.econbiz.de/10009505615
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6
Long-range forecasting : from crystal ball to computer
Armstrong, Jon Scott
-
1978
Persistent link: https://www.econbiz.de/10009511123
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7
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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8
Illusions in regression analysis
Armstrong, Jon Scott
- In:
International journal of forecasting
28
(
2012
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10009659867
Saved in:
9
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
10
Using quasi-experimental data to develop empirical generalizations for persuasive advertising
Armstrong, Jon Scott
;
Patnaik, Sandeep
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 170-175
Persistent link: https://www.econbiz.de/10003860548
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