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Openness to Experience and Creativity: The Role of Promotion Focus

Abbasi, Saliha Gul; Alaghbari, Mohammed Abdulrazzaq; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-10

Karachi, Pakistan was conducted. SPSS Process Macro and AMOS software were used to analyze the data. OE was found to have an …

Persistent link: https://www.econbiz.de/10014527403

Do imports and foreign capital inflows lead economic growth? : cointegration and causality analysis in Pakistan

Rahman, Mohammad Mafizur; Shahbaz, Muhammad - In: South Asia economic journal : journal of the Institute … 14 (2013) 1, pp. 59-81

Persistent link: https://www.econbiz.de/10009763987

Entrepreneurial capital, social values and Islamic traditions : exploring the growth of women-owned enterprises in Pakistan

Roomi, Muhammad Azam - In: International small business journal : researching … 31 (2013) 2, pp. 175-191

Persistent link: https://www.econbiz.de/10009744289

Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … study reveals that advertising has positive impact on brand judgment in respect of purchase decision in Pakistan …

Persistent link: https://www.econbiz.de/10009712729

The adoption of mobile advertisement a study from Pakistan

Rizwan, Muhammad; Hassan, Mahmood ul; jamil, Nabila; … - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 101-113

The purpose of our research is to outgrow the usage of mobile phones for advertisement in order to save the time and cost. We believe that in future mobile advertisement will be the best way to communicate and advertised the company’s product directly to target market or target consumer. We...

Persistent link: https://www.econbiz.de/10009723501

Pakistan : a case of premature deindustrialization?

Hamid, Naved; Khan, Maha - In: The Lahore journal of economics 20 (2015), pp. 107-141

Persistent link: https://www.econbiz.de/10011490145

Mediating effect of advertising expenditure on labour productivity : a case of manufacturing industries in Pakistan

Mahmood, Tariq - In: The Pakistan development review : PDR 54 (2015) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011561532

Patterns of export diversification : evidence from Pakistan

Ahmed, Hamna; Hamid, Naved - In: The Lahore journal of economics 19 (2014), pp. 307-326

Persistent link: https://www.econbiz.de/10010425664

The textiles and garments sector : moving up the value chain

Hamid, Naved; Nabi, Ijaz; Zafar, Rafia - In: The Lahore journal of economics 19 (2014), pp. 283-306

Persistent link: https://www.econbiz.de/10010425669

Linkages between services sector’s growth and poverty in Pakistan : a disaggregated analysis

Fatima, Alvina; Masood Azeem, Muhammad; Abbas, Sadia; … - In: South Asia economic journal : journal of the Institute … 15 (2014) 2, pp. 225-240

Persistent link: https://www.econbiz.de/10010499697