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Werbung im Internet : rechtsvergleichende, lauterkeitsrechtliche Beurteilung von Werbeformen
Jöhri, Yvonne - 2000
Persistent link: https://www.econbiz.de/10001472190
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European regulation of advertising : supranational regulation of advertising in the European Economic Community
Rijkens, Rein (ed.); Miracle, Gordon E. (contributor) - 1986
Persistent link: https://www.econbiz.de/10001383997
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Werbung in Grenzen : was Verbraucher wissen sollten
Nickel, Volker - 1989 - 10., überarb. Aufl., 146. - 175. Tsd.
Persistent link: https://www.econbiz.de/10011959383
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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Werbung. Und Moral
Nickel, Volker - 1997
Persistent link: https://www.econbiz.de/10000626646
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118