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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Promotion : Persuasive communication in marketing
Tillman, Rollie; Kirkpatrick, Charles Atkinson - 1968
Persistent link: https://www.econbiz.de/10000568028
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Macmillan dictionary of marketing and advertising
Baker, Michael J. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000080100
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The wail street journal on marketing
Alsop, Ronald - 1986
Persistent link: https://www.econbiz.de/10003462476
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Case studies in marketing, advertising and public relations
MacIver, Colin (ed.) - 1984
Persistent link: https://www.econbiz.de/10003509569
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Promotion management : a strategic approach
Burnett, John J. - 1984
Persistent link: https://www.econbiz.de/10001970263
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner - 1987
Persistent link: https://www.econbiz.de/10014001822
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278