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~subject:"Advertising"
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Advertising
Konsumentenverhalten
79,698
Consumer behaviour
79,677
Theorie
11,580
Theory
11,527
Beziehungsmarketing
10,166
Relationship marketing
10,147
Markenführung
8,411
Brand management
8,405
Deutschland
7,923
Marketing
7,728
Markenimage
6,983
Brand image
6,836
Germany
6,603
Online retailing
5,759
Online-Handel
5,759
Kundenzufriedenheit
5,647
Customer satisfaction
5,642
Verbraucher
5,489
Online-Marketing
5,218
USA
5,216
Electronic Commerce
5,161
Social Web
5,104
Social web
5,104
Internet marketing
5,101
Markenartikel
4,895
United States
4,878
Marketingmanagement
4,623
Brand
4,608
Einzelhandel
4,539
Dienstleistungsqualität
4,416
Service quality
4,415
Retail trade
4,264
Marketing management
4,169
E-commerce
4,045
Werbung
4,045
Verbraucherverhalten
3,923
Werbewirkung
3,896
Advertising effects
3,803
Experiment
3,405
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Undetermined
1,499
Free
555
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Article
2,244
Book / Working Paper
1,051
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23
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All
Article in journal
2,150
Aufsatz in Zeitschrift
2,150
Graue Literatur
148
Non-commercial literature
148
Arbeitspapier
107
Working Paper
107
Hochschulschrift
106
Aufsatz im Buch
87
Book section
87
Thesis
73
Collection of articles of several authors
66
Sammelwerk
66
Lehrbuch
55
Textbook
49
Aufsatzsammlung
47
Konferenzschrift
35
Bibliografie enthalten
31
Bibliography included
31
Bibliographie
30
Conference paper
15
Konferenzbeitrag
15
Case study
13
Fallstudie
13
Wörterbuch
13
Conference proceedings
12
Handbook
12
Handbuch
12
Nachschlagewerk
8
Reference book
8
Market information
7
Marktinformation
7
Ratgeber
7
Collection of articles written by one author
6
Guidebook
6
Sammlung
6
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5
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4
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4
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4
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3,028
German
295
French
3
Russian
3
Arabic
1
Bulgarian
1
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1
Portuguese
1
Spanish
1
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Author
All
Septianto, Felix
24
Eisend, Martin
17
Bruhn, Manfred
15
Gierl, Heribert
15
Dahlén, Micael
13
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
12
Esch, Franz-Rudolf
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Pepels, Werner
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
King, Karen Whitehill
7
Kloss, Ingomar
7
Kroeber-Riel, Werner
7
Moshary, Sarah
7
Schweiger, Günter
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
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Institution
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Springer Fachmedien Wiesbaden
20
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
Uni-Taschenbücher GmbH
3
Zentralverband der Deutschen Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Zentralausschuss der Werbewirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Werberat
1
Duncker & Humblot
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Herbert von Halem Verlag
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
102
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
68
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
46
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
36
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
SpringerLink / Bücher
34
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of historical research in marketing
12
Research
12
The journal of product & brand management
12
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Source
All
ECONIS (ZBW)
3,196
USB Cologne (EcoSocSci)
122
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1
Advertising and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
2
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004899345
Saved in:
3
Der Konsument : Verbraucherbilder in Werbung, Konsumkritik und Verbraucherschutz 1945 - 1989
Gasteiger, Nepomuk
-
2010
Persistent link: https://www.econbiz.de/10003925571
Saved in:
4
Die Ordnung konsumentenorientierter Werbekommunikation : eine kommunikationswissenschaftlich-interdisziplinäre Analyse und Strukturierung der systemimmanenten und kontextbildenden...
Hörnemann, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008939294
Saved in:
5
Targeted advertising and consumer privacy concerns : experimental studies in an internet context
Gröne, Nicole
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009523420
Saved in:
6
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
7
Advertising in Asia : communication, culture, and consumption
Frith, Katherine Toland
(
contributor
)
-
1996
-
1. ed
Persistent link: https://www.econbiz.de/10000592392
Saved in:
8
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
9
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
10
M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
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