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Spezialgebiete des Marketing
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Advertising
Marketing
31,464
Absatz
4,947
Marketingmanagement
3,640
Marketing management
3,412
Deutschland
2,634
Theorie
2,628
Theory
2,609
marketing
2,602
Germany
1,965
Consumer behaviour
1,912
Konsumentenverhalten
1,785
USA
1,680
Sales
1,490
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1,387
Management
1,285
Marktforschung
1,242
Strategisches Management
1,176
Agribusiness
1,105
Werbung
977
Relationship marketing
961
Beziehungsmarketing
935
Marketingtheorie
845
Economics
842
Marketing theory
833
Brand management
780
Markenführung
771
Innovation
731
Agricultural and Food Policy
728
Market research
725
Online-Marketing
717
Internet marketing
712
Demand and Price Analysis
652
Crop Production/Industries
640
Livestock Production/Industries
602
Unternehmen
602
Einzelhandel
596
Food Consumption/Nutrition/Food Safety
581
Verkauf
553
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541
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Bruhn, Manfred
9
Pepels, Werner
9
Koschnick, Wolfgang J.
8
Fitzgerald, Doireann
7
Haller, Stefanie
7
Yedid-Levi, Yaniv
6
Boenigk, Michael
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Collins, Thomas L.
4
Hackley, Christopher E.
4
Kreicbergs, Toms
4
Rapp, Stan
4
Scott, Peter
4
Wang, Jing
4
Ščeulovs, Deniss
4
Baack, Donald
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
Clow, Kenneth E.
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Gillis, Tamara L.
3
Johnson, Justin P.
3
Kaiser, Harry M.
3
Leeflang, Peter
3
Li, Siguang
3
Myatt, David P.
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
Richards, Timothy J.
3
Runge, Henrike
3
Samuels, Jon D.
3
Shimp, Terence A.
3
Stumpf, Marcus
3
Tadajewski, Mark
3
Tropp, Jörg
3
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American Marketing Association
5
Springer Fachmedien Wiesbaden
4
Agricultural and Applied Economics Association - AAEA
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Tilburg University, School of Economics and Management
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Federation of America / Bureau of Research and Education
1
Advertising Research Foundation
1
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
C.E.P.R. Discussion Papers
1
Centro de Estudios Financieros <Madrid u.a.>
1
Department of Economics, Oxford University
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Dipartimento di Matematica Applicata, Università Ca' Foscari Venezia
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
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Published in...
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European Journal of Marketing
30
Young Consumers
18
Journal of historical research in marketing
14
Journal of Consumer Marketing
11
SpringerLink / Bücher
10
International journal of internet marketing and advertising : IJIMA
6
Journal of advertising research
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing Intelligence & Planning
6
Strategic Direction
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of Product & Brand Management
4
Marketing theory
4
European journal of operational research : EJOR
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of Historical Research in Marketing
3
Journal of Services Marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Research
3
Applied economics
2
BEA working papers
2
Corporate communications : an international journal
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
Economics Papers from University Paris Dauphine
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Industrial Management & Data Systems
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International Marketing Review
2
International journal of Islamic marketing and branding
2
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Source
All
ECONIS (ZBW)
551
Other ZBW resources
105
USB Cologne (EcoSocSci)
61
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
1
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1
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
2
The wail street journal on
marketing
Alsop, Ronald
-
1986
Persistent link: https://www.econbiz.de/10003462476
Saved in:
3
Case studies in
marketing
, advertising and public relations
MacIver, Colin
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10003509569
Saved in:
4
Promotion management : a strategic approach
Burnett, John J.
-
1984
Persistent link: https://www.econbiz.de/10001970263
Saved in:
5
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
6
Marketing
- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
7
Macmillan dictionary of
marketing
and advertising
Baker, Michael John
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10000080100
Saved in:
8
A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann
;
Kucher, Eckhard
-
1987
Persistent link: https://www.econbiz.de/10000730030
Saved in:
9
Die Zielgruppenbestimmung als Grundlage der Absatzwerbung der Handelsbetriebe
Weimer, Harry
-
1986
Persistent link: https://www.econbiz.de/10000730564
Saved in:
10
We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria
-
1979
Persistent link: https://www.econbiz.de/10000346230
Saved in:
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