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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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The wail street journal on marketing
Alsop, Ronald - 1986
Persistent link: https://www.econbiz.de/10003462476
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Case studies in marketing, advertising and public relations
MacIver, Colin (ed.) - 1984
Persistent link: https://www.econbiz.de/10003509569
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Promotion management : a strategic approach
Burnett, John J. - 1984
Persistent link: https://www.econbiz.de/10001970263
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The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432857
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner - 1987
Persistent link: https://www.econbiz.de/10014001822
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Macmillan dictionary of marketing and advertising
Baker, Michael John (ed.) - 1984
Persistent link: https://www.econbiz.de/10000080100
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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Die Zielgruppenbestimmung als Grundlage der Absatzwerbung der Handelsbetriebe
Weimer, Harry - 1986
Persistent link: https://www.econbiz.de/10000730564
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We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria - 1979
Persistent link: https://www.econbiz.de/10000346230