Baldvinsdottir, Gudrun; Burns, John; Nørreklit, Hanne; … - In: Accounting, Auditing & Accountability Journal 22 (2009) August, pp. 858-882
Purpose – The aim of this paper is to investigate the extent to which a profound change in the image of accountants can be seen in the discourse used in accounting software adverts that have appeared in the professional publications of the Chartered Institute of Management Accountants over the...
