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Advertising
Consumer behaviour
81,928
Konsumentenverhalten
79,449
Finnland
18,549
Finland
12,188
Theorie
10,598
Theory
10,418
Relationship marketing
8,849
Beziehungsmarketing
8,818
Brand management
7,435
Markenführung
7,393
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6,944
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6,765
Brand image
6,594
Markenimage
6,553
Deutschland
6,400
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5,912
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5,889
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5,589
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5,557
Online-Handel
5,418
Online retailing
5,406
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4,620
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4,617
Online-Marketing
4,377
Internet marketing
4,366
Service quality
4,358
Dienstleistungsqualität
4,314
Brand
4,229
Markenartikel
4,221
Einzelhandel
4,156
Retail trade
4,103
Verbraucherverhalten
3,568
Werbewirkung
3,562
Electronic Commerce
3,540
Advertising effects
3,524
E-commerce
3,433
Experiment
3,338
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3,175
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Septianto, Felix
22
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Nordic Council of Ministers
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Research Institute for Business Economics
1
Sales and Advertising Association of Finland
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
102
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
13
Young consumers : insight and ideas for responsible marketers
13
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
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ECONIS (ZBW)
2,871
Other ZBW resources
120
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
Does mass media fuel, and easy credit facilitate, impulse buys?
Huovinen, Pasi
(
contributor
);
Rouvinen, Petri
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003655915
Saved in:
2
Cultural paradox in advertising : evidence from
Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
3
Bularien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 164-171)
.
2008
Persistent link: https://www.econbiz.de/10003725994
Saved in:
4
Estland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 172-178)
.
2008
Persistent link: https://www.econbiz.de/10003725995
Saved in:
5
Kroatien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 179-184)
.
2008
Persistent link: https://www.econbiz.de/10003725997
Saved in:
6
Lettland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 185-190)
.
2008
Persistent link: https://www.econbiz.de/10003725998
Saved in:
7
Litauen
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 191-197)
.
2008
Persistent link: https://www.econbiz.de/10003725999
Saved in:
8
Polen
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 198-207)
.
2008
Persistent link: https://www.econbiz.de/10003726001
Saved in:
9
Rumänien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 208-215)
.
2008
Persistent link: https://www.econbiz.de/10003726004
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10
Russland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 216-227)
.
2008
Persistent link: https://www.econbiz.de/10003726005
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