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Advertising
Marktforschung
12,300
Markenartikel
9,229
Brand
8,189
Market research
6,858
Consumer behaviour
5,931
Konsumentenverhalten
5,900
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5,459
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5,454
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3,498
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3,467
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2,576
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2,097
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1,818
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1,529
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1,307
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1,201
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702
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702
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687
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680
Advertising effects
675
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646
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596
Internet marketing
591
Einzelhandel
556
Handelsmarke
545
Store brand
525
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502
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477
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Eisend, Martin
7
Hackley, Christopher E.
5
Keller, Kevin Lane
5
Ko, Eunju
5
Koschnick, Wolfgang J.
5
Gierl, Heribert
4
Rosengren, Sara
4
Wang, Jing
4
Allen, Chris T.
3
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Kohli, Chiranjeev
3
Kumar, Piyush
3
Nashtaee, Mitra Shabani
3
O'Guinn, Thomas C.
3
Pelsmacker, Patrick de
3
Roberts, Kevin W. S.
3
Romaniuk, Jenni
3
Semenik, Richard J.
3
Srinivasan, Shuba
3
Tropp, Jörg
3
Wilbur, Kenneth C.
3
Amrouche, Nawel
2
Arli, Denni
2
Bauer, Brittney C.
2
Bernritter, Stefan F.
2
Broadbent, Tim
2
Cauberghe, Verolien
2
Chae, Heeju
2
Chen, Huan
2
Clark, C. Robert
2
Cohen, Justin
2
Crawford, Robert
2
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Advertising Research Foundation
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Marketing Association
1
British Market Research Bureau, ltd
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Market Research Society
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Südafrika / Central Statistical Service
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
University of California at Berkeley
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Journal of business research : JBR
17
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising research
13
Journal of advertising
12
International journal of advertising : the review of marketing communications
11
Journal of marketing communications
9
Journal of promotion management : JPM
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of production economics
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
The journal of brand management : an international journal
5
Journal of Consumer Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Qualitative Market Research: An International Journal
4
SpringerLink / Bücher
4
European Advertising Academy
3
European Journal of Marketing
3
European journal of operational research : EJOR
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of marketing research : JMR
3
Know-how to use
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
2
European journal of marketing : EJM
2
European research studies
2
Health marketing quarterly
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
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Source
All
ECONIS (ZBW)
474
Other ZBW resources
14
USB Cologne (EcoSocSci)
10
RePEc
6
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1
Impact of advertizing on
brand
's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
2
Sensus van besigheidsdienste,
1987
1989
Persistent link: https://www.econbiz.de/10000799609
Saved in:
3
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
5
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Seeing the bigger picture : why market research history matters?
Crawford, Robert
- In:
International journal of market research
64
(
2022
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
Saved in:
8
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
9
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
10
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
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