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Advertising in the U.S. Personal Computer Industry
Goeree, Michelle S. - 2004
Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...
Persistent link: https://www.econbiz.de/10010263301
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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Emperors of adland : inside the advertising revolution
Millman, Nancy - 1988
Persistent link: https://www.econbiz.de/10000749304
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Advertising: from fundamentals to strategies
Rothschild, Michael - 1987
Persistent link: https://www.econbiz.de/10000729154
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Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John - 1986
Persistent link: https://www.econbiz.de/10000729850
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The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel - 1978
Persistent link: https://www.econbiz.de/10000733414