Seo, Hyeon Sik; Kim, Youngjun - In: Journal of business economics and management 21 (2020) 2, pp. 421-445
literature and suggests that investment in the intangible assets of (human capital, advertising, R&D) is essential for SMEs … value. Interestingly, this research finds that investment in advertising has the most influential impact on a firm … these three key contributors (human capital, advertising, R&D) and adopt investment in intangible assets to accomplish their …