//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising and the Northeast...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
USA
294,194
United States
286,370
Vereinigte Staaten
155,399
Theorie
43,661
Theory
43,538
Tourismus
18,960
Tourism
18,769
Schätzung
16,766
Estimation
16,587
Deutschland
14,030
Werbung
13,843
Großbritannien
13,477
Germany
10,782
Japan
10,725
United Kingdom
10,294
EU-Staaten
10,227
EU countries
10,185
Welt
10,080
World
10,055
Geldpolitik
9,954
Kanada
8,454
Konsumentenverhalten
8,368
Consumer behaviour
8,363
Monetary policy
8,089
Börsenkurs
7,647
Wirtschaftswachstum
7,336
Vergleich
7,289
Wirkungsanalyse
7,280
Share price
7,273
Impact assessment
7,255
Comparison
7,238
Tourism industry
6,950
Tourismuswirtschaft
6,950
Arbeitsmarkt
6,682
Canada
6,574
Konjunktur
6,419
China
6,047
Europa
5,997
Economic growth
5,934
more ...
less ...
Online availability
All
Undetermined
3,270
Free
1,819
Type of publication
All
Article
6,249
Book / Working Paper
3,474
Journal
55
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,520
Aufsatz in Zeitschrift
5,520
Graue Literatur
778
Non-commercial literature
778
Aufsatz im Buch
708
Book section
708
Working Paper
596
Arbeitspapier
588
Hochschulschrift
223
Collection of articles of several authors
190
Sammelwerk
190
Thesis
166
Aufsatzsammlung
101
Lehrbuch
101
Textbook
92
Konferenzschrift
85
Bibliografie enthalten
55
Bibliography included
55
Conference paper
55
Konferenzbeitrag
55
Case study
45
Fallstudie
45
Conference proceedings
42
Reprint
31
Collection of articles written by one author
27
Sammlung
27
Ratgeber
25
Wörterbuch
24
Guidebook
21
Handbook
20
Handbuch
20
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
Bibliographie
18
Glossar enthalten
16
Glossary included
16
Statistik
14
Bibliografie
13
more ...
less ...
Language
All
English
8,882
German
838
French
35
Russian
22
Italian
8
Swedish
7
Danish
5
Dutch
5
Finnish
4
Polish
4
Spanish
4
Norwegian
3
Bulgarian
2
Portuguese
2
Undetermined
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Okazaki, Shintaro
23
Kind, Hans Jarle
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
159
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
9,694
USB Cologne (EcoSocSci)
71
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
9,780
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essays in industrial economics
Eilat, Yair
-
2002
Persistent link: https://www.econbiz.de/10003779137
Saved in:
2
"Serve see America now" : advertising bus travel in the US during the Second World War
Walsh, Margaret
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
Saved in:
3
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
4
Is tourism-based development good for the poor?
Anan Wattanakuljarus
(
contributor
);
Coxhead, Ian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003787182
Saved in:
5
Is tourism-based development good for the poor? : a general equilibrium analysis for Thailand
Anan Wattanakuljarus
;
Coxhead, Ian
- In:
Journal of policy modeling : JPMOD ; a social science …
30
(
2008
)
6
,
pp. 929-955
Persistent link: https://www.econbiz.de/10003805150
Saved in:
6
Studienreisen
Klingenstein, Max A.
;
Mundt, Jörn W.
- In:
Reiseveranstaltung : Lehr- und Handbuch
,
(pp. 323-354)
.
2011
Persistent link: https://www.econbiz.de/10008860227
Saved in:
7
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
8
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
9
Nonresponse bias in tourism advertising studies : further analyses
Choe, Yeongbae
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
2/3
,
pp. 293-298
Persistent link: https://www.econbiz.de/10011492758
Saved in:
10
"Girlfriend getaway" as a contested term : discourse analysis
Berdychevsky, Liza
;
Gibson, Heather J.
;
Bell, Heather L.
- In:
Tourism management : research, policies, practice
55
(
2016
),
pp. 106-122
Persistent link: https://www.econbiz.de/10011496296
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->