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~subject:"Advertising"
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Advertising
Werbung
13,854
Unternehmenskonzentration
6,929
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6,563
Wirtschaftskonzentration
5,145
Werbewirkung
3,790
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832
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798
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advertising
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628
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Kind, Hans Jarle
22
Okazaki, Shintaro
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
9,701
USB Cologne (EcoSocSci)
71
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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Showing
1
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10
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9,787
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date (newest first)
date (oldest first)
1
Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John
-
1986
Persistent link: https://www.econbiz.de/10000729850
Saved in:
2
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
3
Market structure, advertising polica and inter-market deifferences in advertising intensity
Cable, John
-
1972
Persistent link: https://www.econbiz.de/10000667039
Saved in:
4
Advertising and competition : theory, measurement, fact
Ferguson, James M.
-
1974
Persistent link: https://www.econbiz.de/10000024488
Saved in:
5
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
6
Advertising and media market concentration
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
21
(
2008
)
2
,
pp. 79-96
Persistent link: https://www.econbiz.de/10003768185
Saved in:
7
Brewing wars of attrition for profit (and concentration)
Iwasaki, Natsuko
;
Seldon, Barry J.
;
Tremblay, Victor J.
- In:
Review of industrial organization : RIO
33
(
2008
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10003785751
Saved in:
8
Media concentration and consumer product prices
Dukes, Anthony
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003156229
Saved in:
9
Essays in industrial organization
Karle, Heiko
-
2009
Persistent link: https://www.econbiz.de/10003862846
Saved in:
10
Structure, conduct and performance : a simultaneous equations investigation for the Brazilian manufacturing industry
Resende, Marcelo
- In:
Applied economics
39
(
2007
)
7/9
,
pp. 937-942
Persistent link: https://www.econbiz.de/10003484171
Saved in:
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