We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain...

E-mail advertising is rapidly progressing among businesses due to advancement of technology, but customers blur using e-mail advertisement. The study examined the students' attitude towards clicking on email advertisements in Rajarata University of Sri Lanka. Literature noted that users did not...