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Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques - 1976
Persistent link: https://www.econbiz.de/10000116895
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Advertising and entry deterrence : an exploratory model
Schmalensee, Richard - In: Journal of political economy 91 (1983) 4, pp. 636-653
Persistent link: https://www.econbiz.de/10002784988
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Guidelines in selling magazine advertising
Van, Karyl; Hahn, John - 1971
Persistent link: https://www.econbiz.de/10000555783
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Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike - 1972
Persistent link: https://www.econbiz.de/10000666677
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising and competition
Backman, Jules - 1967
Persistent link: https://www.econbiz.de/10000567769
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063