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Influences on sponsorship deals in NASCAR : indirect evidence from time on camera

Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289

Persistent link: https://www.econbiz.de/10010417274

Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research

Cianfrone, Beth A.; Dees, Windy - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 233-237

Persistent link: https://www.econbiz.de/10011503632

Advertising Exposure and Portfolio Choice : Estimates Based on Sports Sponsorships

Branikas, Ioannis - 2019

. The portfolio effects from sports sponsorships are large and suggest that advertising is even more important than local …Product market advertising, by acting as a costly signal of quality, is thought to increase the demand for a company …'s stock as well as its products. I construct a dataset of publicly traded sports sponsors in the US and develop an instrument …

Persistent link: https://www.econbiz.de/10012898006

Sponsorship and advertising in sport : a study of consumers' attitude

Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311

Persistent link: https://www.econbiz.de/10012177397

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483

Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; … - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 15-37

Persistent link: https://www.econbiz.de/10009510262

The sponsorship-advertising interface : is less better for sponsors?

Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 562-574

Persistent link: https://www.econbiz.de/10009535661

"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses

Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171

Persistent link: https://www.econbiz.de/10012516328

Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games

Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496

Persistent link: https://www.econbiz.de/10011823053

Sponsoring : Chancen für die Kommunikationsarbeit

Dahlhoff, Hans-Dieter (ed.) - 1988

Persistent link: https://www.econbiz.de/10000751508

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